4 Females with Pioneering Fintech Views
- Peter Johnson
- Jan 5, 2024
- 5 min read

Wishing you a New Year filled with joy and prosperity.
We aim to create a variety of viewpoints by participating in nimble online networks.
This article features four women with different backgrounds who present their progressive Fintech outlooks, including Stessa Cohen, Theo Lau, Barb McLean, and myself.
Stessa's view on tailoring Payments and Credit, which is the cornerstone of financial services.
I have advocated for fintechs to implement technologies that can provide true personalization in line with individual preferences and needs, as well as the collective needs of hidden tribes. During 2023, while pondering the potential impact of the disappearance of bank branches on both the economic development of neighborhoods and access to credit, I thought and wrote a lot. As we move into 2024, despite the buzz about AI, data, and analytics, I wonder if people may actually be the most effective source of personalized services and interactions, and if technology could be a 'lazy' way of solving a situation best addressed by people?
The morning after Christmas, I took my teenage daughter and a friend to our local coffee shop for breakfast. To my delight, none other than Meg, the owner, was there making drinks. I've been visiting this cafe since she opened her first shop on the other side of the neighborhood nearly 20 years ago. Even though it had been a good while since we last met, she welcomed me with "Hi Stessa, how are you?" The young woman who I didn't know by the pastry counter also smiled and said hello. After chatting with Meg, my daughter and her friend examined the menu to decide what to eat. We don't really know each other, but I could tell Meg remembered my children coming into the cafe when they were little. She had once told me that she hired baristas based on how they connect with customers, not just their capability to make coffee and crepes.
I sipped my cafe au lait as I observed the customers entering, greeted by Meg and the other young lady. They each showed me the same interest, inquiring about kids, dogs, and wives, and bade farewell to them as they exited with their drinks.
Do we anticipate that technology will be able to replicate the same effect as personal service when it comes to financial transactions that require trust? If this is impossible, then we should stop attempting to do so by 2024. Technology can facilitate smoother processes and transactions, especially if the customer is keen on doing it themselves.
Efi has a point of view on how Financing is important for creating a more equitable AI-driven age.
In 2023, I argued that Fintechs should find ways to become Purple Cows by utilizing the six core principles.
A chance to develop, address a concrete issue, and shake up the current system while taking advantage of and propelling the forthcoming AI-period, is allowing the assessment and financing of Intangible Assets.
As the AI hype cycle kicks off, substantial investments in intangible items such as software, data, and Intellectual Property (patents, trademarks) must be made in order to create the tools and organizations for the forthcoming AI-native era.
The value of intangible assets currently accounts for 90% of S&P 500 firms. According to the Brand Finance Global Intangible Finance Tracker, total intangible assets were valued at 74 trillion in 2021.
Although startups and small- and medium-sized enterprises (SMEs) that boast a wealth of intellectual property (IP) find it difficult to get financing for it, only Big Tech companies with large coffers and a select few banks and venture capitalists (VCs) can fund the development of advanced, applicable AI IP.
In order to avoid having just tech giants monopolise AI progress and capabilities, financial technology companies must find novel methods for valuing and securing intangible assets. This will expand access to capital which can be used to create the AI components necessary to spur the subsequent wave of invention.
Making financing available to all for the development of intangible products is essential for creating an economy based on AI that rewards more than a few businesses.
Fintech is integral to assessing and supporting the financing of intellectual property so as to foster progress towards the establishment of an AI-oriented period of greater equity.
The viewpoint of Theodora on Financial Inclusion and the Digital Gap.
During the break, I made an effort to read more. One particular phrase from Dr. Joy Buolamwini's recently published book, "Unmasking AI", really caught my attention. She posed the question of, "How would someone without a smartphone be able to take advantage of what you are suggesting?"
I frequently ask founders and innovators: Is your work helping to increase the well-being of a broader section of society and pave the way for a more inclusive future? Or is it only going to benefit those who have already profited from our digital age?
This is not so much a prediction as a desire. With the copious technology and means available to us, it is my wish that we will act with conscientiousness when crafting and distributing solutions that can truly even the playing field and that positively affect the lives of people in their everyday lives. True financial inclusion in the future should not simply focus on enabling access, but on providing accessible and advantageous financial goods and services that will provide people with chances. We are presented with a progressively uncertain future, from how we inhabit, to how we work and carry out our earnings. It is imperative that we act upon this situation and really make a difference — that time is now.
Barb's outlook on what lies ahead for Work in Banking and VC financing
A groundbreaking musical approach to financial services in 2024.
Being at a disadvantage compared to the other writers, I'm supplementing my predictions with a song pairing instead of written storytelling.
Prediction 1: One of the 14 US banks owned by women will switch to a 4-day work week, not including JPMorgan.
Prediction 2: The VC sector prevents its funds from going to dubious entrepreneurs and invests them in woman-led businesses, which are likely to produce a greater return on investment.
[1] According to Jamie Dimon, Chief Executive Officer of JPMorgan, AI may make it possible for individuals to work a 3½ day workweek. https://www.cnbc.com/2023/10/03/jpmorgan-ceo-jamie-dimon-says-ai-could-bring-a-3-day-workweek.html
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