Exploring London with Curve

The latest Curve ads demonstrate the vast range of available options for wearables for payment. Among these is Swiss watchmaker Swatch, online payment provider Tap2Pay, and wearable payment providers Twinn and Tapster - all of which are partners of Curve. Digital ads are being displayed in London areas such as Shoreditch, Chelsea, Notting Hill and Fulham. Curve advertisements can be seen in several of the capital's main Underground stations, and plans are underway to have them appear on mobile billboard vans throughout London in the near future. This week, Curve will be displaying a 10-meter-high advertisement on Oxford Street to stress how effortless it is to upgrade your expenditure with a tap of a Curve-enabled accessory such as a ring, bracelet, watch, or even a fingernail. Shachar Bialick, Curve's founder and CEO, declared regarding the new wearable payment marketing campaign, "We are quite accustomed to pushing the limits at Curve." As the company's objective is Building the Operating System for Money, they strive to provide their patrons with a top-notch experience, letting them pay in a secure and certain way and utilizing any type of form factor. We are proud to announce our partnerships with leading wearables innovators such as Twinn, Swatch, Tap2Pay, Tapster, and more. By joining forces with Curve, users can now experience the simplest, fastest, and safest way to connect financial cards to any kind of wearable technology, from watches to bracelets and rings. With Curve, banks can avoid the challenges they have been facing with conventional wearables. Rich Thrift, head of brand and creative at Curve, chose to roll out an engaging campaign during London’s busiest month because he believes offering customers the freedom to pay in whatever way they prefer is vital to enjoying financial autonomy. Therefore, Curve is making it possible for customers to use a wide array of wearables for payments.” Working with such esteemed, modern wearable firms is really thrilling. We were driven by the possibility that their items in conjunction with Curve can produce. As there is a lot of commotion during this season, our creative strategy stands out and allures people to contemplate how wearables could enhance their financial situation. Curve simplifies customers' financial lives by providing them with an intuitive yet effective platform. Since its public debut in 2018, it has attracted over 4.5 million users around the world and delivered them increased convenience, control, and savings. To date, Curve has gained an equity investment of £205 million, whilst their collaborations with Samsung, Mastercard, and Huawei have enabled them to reach a huge number of customers globally.

Source: https://medium.com/@markelitics2022/curves-london-portal-campaign-ca8d36f7981c?source=rss------fintech-5