The Key Ingredient: Using Smart Content to Increase Fintech App Customer Retention

Financial technology, or fintech, is rapidly advancing, and those who understand the power of copywriting are outpacing the competition. To be a leader in this ever-evolving industry, fintech companies must utilize conversation-driven copy. Despite this, numerous people are still in need of assistance when it comes to generating content that attracts readers and compels them to become faithful patrons. Copywriting that entices potential customers to go with your financial services is key. To get ahead of rivals and increasing conversions, apply these reliable techniques for writing copy in the fintech industry. Brands often try to too strongly optimize their copy for search engine rankings when competing for popular fintech keywords. While adding these keywords can help with discoverability, this kind of robotic content does not make a human connection with the reader. Try to aim for a tone that is both informative and natural, using language that is spoken by everyday people. Don’t stuff sentences with excessive keywords. Don’t be afraid to be open and honest about the limitations of your product, as well as the benefits. Show how you are capable of solving real-life problems instead of just emphasising the features. An example of how engaging our mobile app is, is that its intuitive interface and simple onboarding process helps parents educate their teens in responsible financial management and provides them with the practice of managing debit cards. In contrast, the app offers even more features such as customisable notifications, advanced parental controls, and secure bank accounts and debit cards for families. Engage the reader directly and express complex concepts, such as blockchain, through creative comparisons. For example, you could liken blockchain to digital fingerprints, or investing to growing a tree. This is far more likely to sink in than technical jargon. Rather than just advertising the facts about their company, they should share stories from their customers showing the real effects of using their product. For example, instead of saying "Our AI-powered analytics achieve 12% higher returns," they could say "Sarah S. reports our robo-advisor helped her finally feel in control of retirement savings." A conversational, reader-oriented style of communication creates an emotional connection with readers. Avoid being overly pushy or sales-driven; prioritize offering assistance and then promoting your product. The aim is to write content that feels like you're speaking directly to your audience, not a machine spewing out keywords. If you do this right, you'll create an engaging relationship with your readers, making them more likely to take your desired action. Rather than emphasizing technical language and figures, concentrate on conveying emotions and what can be achieved with your product or service. Instead of just talking about what you can do, show readers how you can make them feel. Instead of saying "Our robo-advisors algorithmically optimise your portfolio asset allocation," express it as "Experience the power of AI to efficiently manage your investments." Draw attention to the security you offer in these turbulent times, make difficult jobs comfortable, ensure 24-hour accessibility, or give customers command of their finances. These emotionally-charged appeals persuade your target market. Developing trust from readers takes a while to cultivate. For this reason, subtly incorporating social evidence can quickly provide your business with authority. Refer to well-known media outlets such as CNBC and TechCrunch that have complimented your fintech inventiveness — showcase recognisable logos of your existing customers, including bigger banks and financial institutions. As noted in the Wall Street Journal, most customers have reported an increased savings rate of 20% or more per annum following the use of our budgeting app. It's important to use namedrops and testimonials strategically; however, don't use too many. Encourage swift action by giving a sense of urgency. Let consumers know they're missing out on something they can only get for a limited time. For instance, "Get the jump on the rest and be among the initial 1,000 customers to enjoy our cutting-edge 2-day money transfer times." If you have a special offer that is time-limited or prices that are set to go up, put readers on notice in a kind, supportive way. Let them know about the opportunity to "secure the lowest 2.99% APR before rates escalate next quarter." Visitors need to be motivated to act quickly, not just put it off. However, be careful not to sound too pushy while making the case for the importance of taking action. Make sure your warnings about scarcity are credible and sincere. The use of social proof and urgency can help to build trust and also take advantage of the fear of missing out. It is important to use these tactics carefully, however, to ensure that conversions are motivated without inciting excessive hype. Financial technology may be complicated, but the language used in your copy should be easily comprehensible. While respecting readers’ limited time and attention spans, make sure that the content is structured for quick and effortless skimming. Keep sentences and paragraphs short with one main idea each. To make longer blocks more readable, use descriptive subheaders. Where applicable, use bulleted or numbered lists. As an illustration: Include new users effortlessly. Ensure accounts are protected with biometric authentication. Utilize AI with an award-winning portfolio management system. Using tables, graphs, and charts can make data more easily understood, which helps to avoid long blocks of text. Replace any necessary jargon and fintech terminology with easy to understand terms. On the first reference of industry acronyms, such as "robo-advisors" (automated AI investing services), offer a brief explanation. It may also be useful to include a glossary that defines important terms. Minimise the quantity of numerical data referenced, focusing instead on what it implies to the reader. For example, instead of stating “We use 256-bit encryption”, a phrase like “Our encryption has never been hacked” is far more impactful. Employ active voice and strong action verbs such as "secure", "automate" and "accelerate". Disregard passive voice and superfluous adverbs that obscure the message. Copy that is tight and scannable decreases the amount of effort required for readers who are in a hurry. It is best if each paragraph contains no more than 3-5 sentences that convey the necessary information concisely. You can also make the content easier to read by adding space between sections. By giving concise, helpful information rather than excessive promotion, you create a content experience for the user of a fintech company that builds faith and understanding. Calls-to-action are the pivotal point. When you have connected with readers through your content, inform them of what their next move should be and create CTAs designed to maximise conversion. Rather than simply telling people to "Invest Now," suggest they "See Your Savings Grow" to emphasize the benefit of the investment. Incorporating contrasting colours, buttons and clickable images to draw attention to CTAs is essential. They should be positioned in prominent locations, preferably 'above the fold', and be repeated in several places throughout the page. Write concise, actionable language: phrases such as "Get a Free Quote" or "Schedule a Demo" should be used. Adding deadlines and offering discounts can encourage people to act more quickly. Rewrite: Construct various calls-to-action to appeal to individuals at different stages of the purchase journey and by using multiple motivating factors. For example: Try various words, colours, and positions to decide which one yields the best results. Monitor the performance of your call-to-action in your analytics and gradually adjust it as needed. A CTA that is optimised effectively condenses persuading text into one clickable opportunity. Guide users from understanding to activity easily with distinct guidance that is concentrated on their particular desires. Fine-tune your calls to action and observe more leads advancing from evaluating to acquiring. In this quickly evolving landscape of financial technology, a well-regarded company requires copy that will be successful at each point of contact. Fintech copywriting requires accuracy and precision in order to achieve a balance between satisfying readers and optimising search engine rankings. It is important to ensure that content appeals to both emotion and reason, establishing a sense of trust and authority, while also highlighting the unique value it offers. Additionally, copy should be kept simple and easy to read. Even the most experienced internal marketing teams can be aided by the advice of proficient fintech copywriters. Headline Hustlers are here to help; as experienced fintech copywriters, we understand the nuances of writing copy to get the best results from this competitive niche. Our expertise in financial content ensures your business stands out. We offer our expertise as an addition to your team, making improvements to your communication pieces like blog posts, emails, whitepapers, and web pages. With our financial acumen, we can refine your messaging for greater effectiveness, increasing conversions and amplifying customer acquisition. Are you prepared to convert more readers into dedicated users? Let's discuss your objectives and compose content that yields success. Head over to Headline Hustlers now to start the process. Our proficiency in fintech copywriting is there to help you snag your next client. Let's get the lines in the water!

Source: https://medium.com/@Nourou/the-secret-sauce-how-clever-copywriting-boosts-customer-loyalty-for-fintech-apps-f553e4597a46?source=rss------fintech-5